Cross Channel Marketing

Use our cross channel marketing software to execute, automate and optimise campaigns and workflows across all your customer inbound and outbound communications.

Communicate with customers at the right time, on the right channel, in a seamless and personalised way – across email, sms, push notifications and social channels.

Follow customers across all channels

Customers move between many different channels when trying to find the answers to different queries, at different times in their customer journey – from SMS and push notifications to email and social platforms. With Engage Hub Cross Channel Marketing software, you can now meet the unique needs and expectations of all your customers at the different touchpoints of their journey. Our software ensures your communications deliver maximum impact and boost customer satisfaction. As an added advantage, meeting customer needs in this way has been shown to deliver higher engagement over the longer term.

Deliver meaningful personalisation

Driven by customer behaviour and engagement, combined with our native CRM capability, our cross channel marketing software delivers true personalisation and contextual engagement across each touchpoint. Not only can you set up automated lifecycle campaigns across multiple channels, but also in response to any real-time triggers – such as fraud alerts, onboarding process, order confirmations and more – at any moment in the customer lifecycle.

Optimise cross channel marketing

What journeys were most successful? What channels are best for re-engaging customers? What messages failed to deliver and why? What type of engagement are increasing CSAT and NPS scores? Engage Hub’s Customer Journey Tracker answers all these questions by visualising every interaction your customer has with your brand. It brings together campaign data from all your channels, including thrid-party systems, so you get an accurate view of campaign effectiveness – and can optimise the right elements to maximise ROI.

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More channels + more personalisation + simpler measurement = Better ROI

Let’s look at the key features and benefits of Cross Channel Marketing.

Trigger campaigns using real-time data

Engage Hub seamlessly integrates with different data sources and systems. You can therefore launch cross channel marketing campaigns based on triggers like transaction completion, shipment notification, inventory level, geo-location and other customer preferences.

Automate engagement across channels

Using our AI-powered engine, you are able to create and schedule automated campaigns. By using real-time triggers such as customer preferences and campaign engagement analytics, you can determine an action or message sent to a channel of choice based on your KPIs.

Drive the next best action

Next Best Action is our AI module. It uses machine learning to determine the best next step in a customer’s journey. As it is guided by customer behaviour, you can ensure that customers get the most relevant and personalised engagement.

Simplify measurement

At Engage Hub we seamlessly orchestrate data from different and siloed sources in order to drive the best customer outcome from a campaign or process. We enable you to capture campaign engagement data and feed that data back to your existing systems to further enhance or transform your customer journey.

More than A/B testing

With Engage Hub, you can go beyond simple A/B testing. We empower you with tools to create multivariate testing to compare a higher number of variables and discover more valuable information for more personalised experiences.

"We needed a solution that improved customer communications while giving us the reporting functionality and scalability the business needed. Engage Hub was the only provider that could meet our wide range of requirements."

Continuous Improvement Manager

Top UK Logistic Provider

“Before working with Three Communicate, Engage Hub’s strategic partner, many of our customer communications and data was in silos, with completely manual processes. Thanks to more integrated and automated approach, we have been able to save at least 6 hours a week on our outbound communications and use customer data in a more efficient way to deliver personalised experience to our customers.”

Paul Mulhall Communications and Digital Marketing Manager

Greyhound Recycling

"We have learned that we could be using technology a lot more to enhance our customer experience. We're now proactively looking for more solutions to improve the customer journey - exploring more multi-channel approaches - and are continuing to grow with Engage Hub."

Head of Digital Transformation

Top UK Water Company

Latest Resources

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The ‘New Normal’ for Customer Experience

We understand that to deliver the high-quality CX needed to maintain and increase revenue, you need a low-friction, cost-effective and iterative approach to digital transformation. Our latest guide will show you how.

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