At Consumer Week 2022, we spoke with Hayley Ward, Head of CX and Data at Marks & Spencer, and shared 4 key ways retailers can harness the power of data.
Real-time journey orchestration is key to engaging customers in times of shifting norms and expectations (like pandemics). Read why.
Data is key to delivering a seamless customer experience. These 4 steps will help you connect data across complex customer journeys. Read now.
Read about how journey orchestration helps you deliver a seamless, personalised customer experience – at scale and cost-effectively.
How do you introduce that structured automation across the many channels and touchpoints you have? Next Best Action is your next step.
Next Best Experience is the holy grail of customer analytics. Fully realised, it represents the ability to identify and deliver the right experience in real-time based on everything you know about the customer.
