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At Consumer Week 2022, we spoke with Hayley Ward, Head of CX and Data at Marks & Spencer, and shared 4 key ways retailers can harness the power of data.
Real-time journey orchestration is key to engaging customers in times of shifting norms and expectations (like pandemics). Read why.
Data is key to delivering a seamless customer experience. These 4 steps will help you connect data across complex customer journeys. Read now.