Customer Experience Data Security

What’s Next for ChatGPT? Our Three Predictions

By Luigi Loconte 3 July 2023

In the ever-evolving landscape of artificial intelligence, natural language processing (NLP) continues to push the boundaries of what’s possible in human / computer interactions.

One of the most ground-breaking advancements in this field is ChatGPT, an AI-powered language model developed by OpenAI. ChatGPT has grabbed headlines on how it can be used to enhance the customer experience. However, despite a growing chorus of reservations on issues such as data protection and security, generative AI will certainly be part of the future.

In this blog post, we’ll explore the key predictions and what’s next for ChatGPT and how it will affect customer service.

1. Advancements in NLP

ChatGPT is built on the foundation of NLP, and its ongoing development focuses on advancing the capabilities of its language models. OpenAI continues to invest in research and development to refine ChatGPT’s understanding of language, context and nuance.

As ChatGPT’s models advance, it will learn more quickly than previous iterations, allowing it to keep up with rapidly evolving language patterns, including slang and idioms. And as its ability to understand context improves, we’ll see a shift from coherent, mostly accurate, but ultimately rote responses, to more nuanced, effective and human-like outputs.

By leveraging the latest breakthroughs in NLP, ChatGPT will be able to deliver even more accurate and contextually relevant responses to user queries. This advancement will make ChatGPT a tool for businesses looking to enhance their communication channels, automate tasks and improve overall efficiency.

2. Improving customer service

One of the most significant applications of ChatGPT lies in its ability to improve customer service. With its natural language understanding and generation capabilities, ChatGPT can handle complex customer queries, provide instant responses and offer personalised assistance, 24/7.

By automating customer service in this way, ChatGPT can help ease the burden on communication channels like phone and web chat. Handling high volumes of standard queries quickly frees up agents to focus on high-value, more complex customer queries – and reduces customer wait times and frustration.

As ChatGPT evolves, it will become an even better customer service representative, understanding customer emotions, preferences and needs with greater accuracy. By doing so, it will elevate customer experiences, increase satisfaction levels and ultimately boost brand loyalty.

3. Advanced language models

OpenAI is pushing the boundaries of AI and actively developing more advanced language models beyond ChatGPT.

These future iterations will incorporate a wider range of data sources, including domain knowledge, which will enable organisations to leverage it for industry-specific tasks. Whether it’s in healthcare, finance, legal or any other sector, you can look forward to using tailored versions of ChatGPT that understand their intricacies and terminology. This targeted approach will unlock new opportunities, allowing you to get more value from generative AI in operations.

We’ll also see the introduction of multi-modal learning – where ChatGPT can incorporate different input types. Instead of relying solely on text, ChatGPT could be ‘fed’ images, videos, documents and webpages, allowing it to generate more nuanced and sophisticated responses that account for a broader range of information.

ChatGPT isn’t going anywhere

Despite current limitations and potential security concerns, as ChatGPT continues to evolve, the future holds immense potential for organisations to harness its power and improve customer service, efficiency and communication.

For more on ChatGPT and how you can use it in customer service, check out our blog series or get in touch to find out more.