GDPR’s first anniversary is coming up. Read about the effects GDPR has had on businesses and consumers during the first year.
Our research has revealed that amongst 1,000 mobile phone users the majority (74%) are generally happy to share location-based data provided that there is transparency and some benefit to be had in doing so. So, what does this mean for mobile operators and how can they utilise their valuable mobile signalling data to deliver these services? Download our latest whitepaper and discover:
• The size of the market opportunity and exactly how Engage Hub and JSpectrum help MNO’s to capitalise on this opportunity without having to allocate costly resource or interfere with ARPU campaigns
• Use cases on how we helped one of the UK’s largest network operators to increase their mobile advertising revenue by 98%
• Hyper-targeted marketing and how it’s soon going to become the norm for big brands