Our research has revealed that amongst 1,000 mobile phone users the majority (74%) are generally happy to share location-based data provided that there is transparency and some benefit to be had in doing so. So, what does this mean for mobile operators and how can they utilise their valuable mobile signalling data to deliver these services?
WhatsApp is a powerful customer experience tool, with a staggering user base of over 2 billion people in 180 countries worldwide. This article explores key reasons why WhatsApp should be integral to your channel strategy.
What is RTIM and why should you prioritise it in your long-term customer experience strategy? Read this article to find out.
What is journey centricity and why is it important now? Read this recap from a recent Engage Hub webinar with Forrester.