Email is one of the most pervasive digital channels, in fact the number of email users worldwide is forecasted to rise to 2.9 billion by 2019. With such a large database of users around the world and the total number of email sends reaching 105 billion a day, it has become increasingly important to ensure your email communications are cutting through the noise.
These email guidelines will help build a great foundation for your communication plans by providing you with the guidance you need to stop your emails landing in your customers spam folders.
Data Orchestration
Learn about what’s changing in Australia's Privacy Act – and the initial steps organisations must take to be compliant (and avoid fines).
Customer Journey
The CoFI compliance deadline is 31 March 2025. Does it affect your organisation and if so what do you need to do?
Customer Communications
What’s the difference between SMS and Rich Communication Services? And which is better for marketing campaigns? Get answers to these questions.