Email Deliverability

A best practice guide on how to avoid spam filters.

Email is one of the most pervasive digital channels, in fact the number of email users worldwide is forecasted to rise to 2.9 billion by 2019. With such a large database of users around the world and the total number of email sends reaching 105 billion a day, it has become increasingly important to ensure your email communications are cutting through the noise.

These email guidelines will help build a great foundation for your communication plans by providing you with the guidance you need to stop your emails landing in your customers spam folders.

Company email***
Name*
First name*** Last name***
Phone
Company name***
How did you hear about us?
Would you like to receive the latest news & research from Engage Hub?*
- Yes
- No
*We will only send you information we think you'll find interesting and you can unsubscribe at any time. Your data will be processed by Engage Hub for the purpose of maintaining these communications as outlined in our Privacy Policy.
CAPTCHA

Key areas of the guidelines include:

List management and how this often overlooked tool can increase your open rates.
Spam traps are how they damage your communications.
Domain mismatch, this overlooked issue accounts for an estimated 45% of emails being marked as spam.

Latest Resources

Image to support a blog showing different touchpoints that could be automated in customer journey

Customer Experience

Next Best Experience in 3 steps.

By Chris Crombie 11 June 2021

Next Best Experience is the holy grail of customer analytics. Fully realised, it represents the ability to identify and deliver the right experience in real-time based on everything you know about the customer.