A best practice guide on how to avoid spam filters.
Email is one of the most pervasive digital channels, in fact the number of email users worldwide is forecasted to rise to 2.9 billion by 2019. With such a large database of users around the world and the total number of email sends reaching 105 billion a day, it has become increasingly important to ensure your email communications are cutting through the noise.
These email guidelines will help build a great foundation for your communication plans by providing you with the guidance you need to stop your emails landing in your customers spam folders.
Key areas of the guidelines include:
List management and how this often overlooked tool can increase your open rates.
Spam traps are how they damage your communications.
Domain mismatch, this overlooked issue accounts for an estimated 45% of emails being marked as spam.