Cross-channel Orchestration

Communicate with customers at the right time, on the right channel, in a seamless and personalised way – across email, WhatsApp, SMS/MMS, RCS, Voice, Facebook Messenger, push notifications and social channels.

Engage Hub’s platform seamlessly orchestrates communications across all channels and paired with our AI-powered Chatbots, enabling organisations to deliver personalised experiences that meet the unique needs and expectations of customers at the different touchpoints of their journey.

Deliver contextually-relevant communications

Cross-channel Communications plays a major role in directly influencing a customer’s engagement. With Engage Hub, you can orchestrate the right message at the right time using our cross-channel marketing solutions. Driven by customer behaviour and engagement, combined with our native CRM capability, our channel orchestration solutions deliver true personalisation and contextual engagement across each touchpoint.

Not only can you set up automated lifecycle campaigns across multiple channels, but also in response to any real-time triggers – such as fraud alerts, onboarding process, order confirmations and more – at any moment in the customer lifecycle.

Channels

Voice

Deliver outstanding, automated customer service

Deliver outstanding, automated customer service over your telephony lines.

Our automated IVR/voice solutions use the latest NLP technology to allow customers to interact with a business in the most natural way. Using automation across telephony lines means that businesses reduce the amount of time call centre agents spend to try to resolve a query as customers can self-serve information and be routed to the appropriate group of agents.

Find out more here.

SMS & MMS

Instigate two-way SMS and MMS conversations with your customers

Instigate two-way SMS and MMS conversations with your customers.

Use Engage Hub’s SMS (Short Message Service) and MMS (Multimedia Messaging Service) to send straightforward and ubiquitous communications. Both channels are highly reliable with unparalleled reach, with virtually all mobile phones supporting them regardless of operating system or carrier. This universal compatibility ensures you can connect with almost anyone.

Get in touch to start using Engage Hub’s SMS/MMS services today.

Email

Start sending contextually relevant emails that generate ROI

Start sending contextually relevant Emails that generate ROI.

Use Engage Hub’s Email capability to send helpful and genuinely compelling communications. We can help you get past spam filters – and to leverage real-time data, providing content that’s highly personalised and relevant, delivering a seamless experience for customers and valid metrics for your business.

Get in touch to start using Engage Hub’s E-mail services today.

WhatsApp

Create two-way WhatsApp conversations for customer support

Create two-way WhatsApp conversations for customer support.

Convenient, secure and interactive, WhatsApp is the primary messaging app for more than 2.8 billion people around the globe and is fast becoming an essential communication channel for customer-focused businesses.

Cheap and convenient, WhatsApp delivers a range of benefits when it comes to improving the customer experience and building trust. With Engage Hub, it’s easy to integrate WhatsApp into your business communication strategy by integrating an AI-powered Chatbot to offer automated customer support. And you can send branded rich communications – from service alerts and delivery updates through to marketing offers and fraud checks, helping reinforce your brand and boost campaign effectiveness.

Discover more here.

Live chat

AI-powered UI for agents to seamlessly manage customer queries

AI-powered UI for agents to seamlessly manage customer queries

Live Web Chat – when done well – can be a powerful tool to help you diversify your customer service offering and speed up resolution. It lets customers communicate with you while they get on with other tasks – a must in our busy, on-the-go world.

Driven by cutting-edge artificial intelligence, Web Chat powers fully automated chatbots and virtual agents that provide website visitors with a quick and easy way to get their questions answered. It provides a personalised self-service experience that nurtures customers along their journey, improving an organisation’s operational efficiency and reducing costs by freeing up human agents for more complex queries.

The Web Chat widget is aimed at organisations from all industries and can be fully customised to meet the needs of an individual organisation and ensure the tone and design of the chatbot is in line with an organisation’s brand.

Learn more here.

Messenger & WeChat

Send instant messages via WeChat and Messenger

Send instant messages via Messenger and WeChat

Messenger and WeChat are a powerful customer service tools, offering extensive features that enhance communication and customer engagement. These include:

  • Broad reach – With billions of active users, you can connect with a vast audience
  • Chatbots – Automated bots can handle common inquiries, bookings and transactions, providing instant responses and freeing up human agents for complex issues
  • Rich media support – You can share images, videos and carousel ads, making interactions more engaging
  • Integration with Facebook Pages – Customers can contact you directly from your business Facebook page, ensuring seamless communication

Find out more here.

Web

Design, edit and publish mobile responsive landing pages in minutes

Design, edit and publish mobile responsive landing pages in minutes

A landing page is a dedicated web page destination customers arrive at after clicking on a link from an email or a channel. Unlike regular web pages, which often serve multiple purposes and encourage exploration, landing pages are designed with one clear objective in mind and call to action.

Get in touch to find out more.

Push Notifications

Support IOS/android applications and API integrations

Support IOS / Android applications and API integrations

Push notifications are versatile. From displaying the latest sports scores to encouraging a user to download a coupon or letting them know about a flash sale, they’re a useful tool for a diverse range of sectors and businesses.

Done right, push notifications are linked to a particular moment in time and are targeted at a select user base, boosting customer engagement and nurturing a strong customer relationship.

Find out more here.

RCS

Support rich card carousels/RCS messages via Synapse

Support rich card carousels and messages via RCS.

RCS (Rich Communication Messaging) & RBM (RCS Business Messaging) is a two-way messaging channel enables you to not only provide rich, high-quality campaigns to customers but, with features like suggested replies & actions provide an amazing channel for support through AI-powered Chatbot.

With Engage Hub, you can send high-resolution photos and videos through the use of rich cards and carousels directly to your customers native Android messaging application rivalling what’s available across other OTT channels such as, Messenger, WhatsApp and iMessage/Apple Business Chat.

Find out more here.

Web Chat

Extend chatbot capability to your website for fully cross-channel experiences

Extend Chatbot capability to your website for fully cross-channel experience.

Live Web Chat – when done well – can be a powerful tool to help you diversify your customer service offering and speed up resolution. Live Web Chat lets customers communicate with you while they get on with other tasks – a must in our busy, on-the-go world.

What’s more, while answering calls and replying to emails can take a long time, responding to Web Chat messages is much quicker – not least because customers are usually in a hurry and so give you all the relevant information more speedily. That means agents can get through more queries, saving time and ultimately money.

Learn more here.

X

Support customers through X’s Direct Message functionality and Engage Hub’s NLP technology

Support customers through X’s Direct Message functionality using our native NLP technology

X remains a powerful tool for customer service due to its public nature and real-time communication capabilities. Its features allow you to engage with customers openly and transparently, while also providing private communication options.

  • Direct messages (DMs) – Allows private conversations between businesses and customers, suitable for resolving specific issues
  • Public interaction – Customers often tweet their queries or complaints publicly, giving you an opportunity to address them promptly and transparently
  • Brand monitoring – You can track mentions and hashtags to monitor customer sentiment and respond proactively
  • Customer feedback – You can conduct polls and surveys to gather customer opinions and improve services

Find out more here.

API

Quickly and easily configure bespoke integrations our one stop shop API suite

Quickly and easily configure bespoke integrations with one stop shop API suite

API – or Application Programming Interface – is not just another techie acronym, they are the backbone of digital businesses. Every time your customers connect with multiple systems from one place, whether they’re aware of it or not, these systems are talking to each other using APIs.

There are myriad ways in which APIs can help improve your customer journeys and customer experiences. If you’ve ever found yourself wishing you could just combine 2 data sources, the chances are an API can make it a reality.

Get in touch to find out more.

Maximise customer contact using our waterfall service

Our unique waterfall technology helps organisations to increase campaign effectiveness and Customer Journey Tracker brings it all together for campaign insights and optimisations. Working across all channels – SMS, email, WhatsApp, and more – you can ensure the highest rate of contact on the customers desired channel, based on their preferences and previous interaction. The service allows you to automatically select the most appropriate communication channel then, it automatically moves through other available channels until a successful contact has been made.

With channel orchestration, you are in a strong position to deliver hyper-personalised communications and drive marketing campaigns effectiveness. Find out more in our guide!

Free guide on channel orchestration

Increase campaign effectiveness using RCS

RCS (Rich Communication Messaging) & RBM (RCS Business Messaging) is a two-way messaging channel enabling brands to not only provide rich, high-quality campaigns to their customers but, with features like suggested replies and actions provide an amazing channel for support through Chatbots. Unlike SMS, RCS and RBM let you truly personalise your communications.

Engage Hub’s RCS and RBM give you an easy way to deliver engaging, rich messaging to a broad audience – providing new opportunities to nurture customer relationships and boost campaign ROI.

RCS

Deliver branded conversations via WhatsApp

With Engage Hub, it’s easy to integrate WhatsApp into your business communication strategy, giving you a simple way to have personalised conversations with customers.

Engage Hub gives you the WhatsApp capabilities and analytics you need to offer a flexible and tailored customer experience. Integrate our AI-powered chatbot to offer automated customer support. And you can send branded rich communications – from service alerts and delivery updates through to marketing offers and fraud checks, helping reinforce your brand and boost campaign effectiveness.

WhatsApp

Cross-channel Communications FAQs

What is Cross-channel Communications?

By definition, Cross-channel Communications is about creating a seamless experience that effectively integrates multiple channels, both traditional and digital, to balance customer expectations and business needs.

What is the difference between marketing orchestration and automation?

Orchestration is more complex than automation. Automation entails the completion of a single process or task based on a manually pre-defined criterion.