ARN improves interaction with listeners through mobile engagement

The Challenges

ARN was looking for ways in which to dramatically improve the interaction between listen- ers and radio stations, to increase completion entry numbers, contributions to polls & votes, and drive additional revenue streams into the business.

Equally important was providing a compelling a case to potential advertising and sponsor- ship customers, to drive growth of this key revenue stream.

The Solution

ARN has been working with Engage Hub to provide mobile interactivity for its listeners. The primary use is for inbound services to allow audiences to engage with their local radio stations.

Inbound SMS has significantly increased the opportunities for listeners to interact with different shows and radio personalities. ARN have total management of their Engage Hub platform, which allows local radio staff at each station to manage all competition, polls, votes and comment lines locally.

The flexibility of the application means that each radio station can quickly and easily implement personalised services at whatever time of day to suit the content of their radio station.
As ARN prides itself on having two sets of customers – the listener and the advertiser – and recognising that neither can exist in isolation, ARN is focussed heavily on linking adult listeners with some of Australia’s leading retailers and service providers.

Customer Objective

  1. Improve interaction between stations and listeners
  2. Increase completion entries and poll contributions
  3. Drive commercial advertising revenue growth

Engage Hub Solution

  1. Media Manager Platform
  2. Interactive Competition Services
  3. Shortcodes and Longcodes

Customer Benefits

  1. Increased revenue from advertising sales
  2. Increased completion entries – 100,000 competition entries over 4 weeks
  3. ADMA Mobile Marketing Award for the “Most Creative Solution”

The Result

Sydney’s Mix 106.5 FM has been one of the more active stations in the network embrac- ing mobile interactivity with its listeners. A campaign featuring a land and house pack- age worth $500,000, sponsored by Windsor Homes, generated more than 100,000 competition entries over 4 weeks.

The Edge 96.1 FM won the ADMA Mobile Marketing Award for the “Most Creative Solution” i with its service “What Song?” which integrates to the live playlist allowing users to text in when they hear a song they like and receive details on the song and the artist.

The services have been very reliable over the many years we have worked with them. We value our relationship with Engage Hub and look forward to many more years working together