APIs are a vital tool in the customer experience arsenal, helping you remove friction and maximise personalisation. Here’s how they work (and how they help).
Consumers are constantly connected and they interact with retailers when, where and how they choose. As a result, the retail environment is changing at rapid pace to remain competitive.
Download this whitepaper to discover:
• Insight and statistics from leading analysts, discussing changes that have impacted the retail environment and what that means for both online and brick-and-mortar stores
• Key market trends and the influence they’ve had on consume expectations
• Practical advice on how you can deliver a connected, seamless experience across every touchpoint