Engage Hub enhances customer engagement platform with AI-powered chatbots.

Social media audience retargeting and GDPR consent management features also added to create better cross-channel customer experiences

London UK, 5th March 2018 – Engage Hub, the data-driven customer engagement company, has announced enhancements to proprietary Synapse logic-building technology, built into its customer engagement platform. Businesses are now able to deploy an NLP (Natural Language Processing) driven chatbot that engages customers across multiple messaging channels. Engage Hub 11.5 enables marketers and customer relations teams to manage intelligent, real-time communications from a centralised hub.

Features such as social audience retargeting via Facebook and Instagram, along with GDPR consent management are also included in the latest release of the Engage Hub platform.

With Synapse, users can quickly create, simulate, deploy, measure and optimise real-time interaction strategies, from an intuitive drag and drop interface. Powered by artificial intelligence (AI) and NLP, Synapse can process huge amounts of data and automate almost any cross-channel interaction to ensure the right message reaches the right person at the right time.

Xavier Legrand, Product Director, Engage Hub commented, “Keeping up with customer preferences and behaviours requires fast decision-making. At scale, that is only achievable using Synapse’s AI powered real-time logic-building capabilities.

“This is the best way to ensure every engagement is human-centric, enabling businesses to build trust and authenticity, inspiring transparent relationships with their customers.”

Leveraging the Facebook and Instagram customer audience APIs, users of Engage Hub’s platform can now retarget customers following a service interaction, using an email address or mobile number. This ensures opportunities for re-engagement are appropriately targeted and relevant to an already engaged audience.

Legrand added, “Engage Hub is constantly evaluating the communication channels that the platform needs to support to best target as wide a range of demographics as possible. With 2.13 billion and 800 million monthly active users respectively, Facebook and Instagram integration strengthens the Engage Hub proposition for brands looking to engage with younger audiences.”

The new GDPR consent management tool simplifies compliance requirements for organisations using Engage Hub to manage these cross-channel customer communications. Users only need to export customer data once from the centralised hub,

Legrand concluded, “Data protection is a core brand value for Engage Hub, with respect for customer privacy at the heart of our proposition. Simplifying GDPR compliance for users of the Engage Hub platform was, therefore, an essential evolution of the product, with the deadline fast approaching.”

-ENDS-

About Engage Hub

At Engage Hub, it’s our mission to make sure your business treats your customers as individuals to engage each and every one, so you win them over faster and keep them for longer.

With over 30 years in the business, our services have evolved alongside the needs of our clients, including some of the world’s most successful brands across the financial services, utilities, telecoms, retail and logistics sectors. We understand the challenges you face – from data silos to legacy systems – and have built intelligent, intuitive and effective solutions that work for you.

Our commitment to excellence has helped us build a reputation as the leading global provider of data-driven consumer engagement and customer retention solutions. At a time when brand loyalty is at an all-time low, our data orchestration technology delivers the kind of experiences your customers have now come to expect. So, you can always keep them engaged and happy.

Past Releases

Engage Hub named a Contender in the Journey Orchestration Platforms evaluation report by Independent Research Firm
June 16, 2020

Engage Hub recognised in Mobile Engagement Automation report by Independent Research Firm
June 10, 2020

Engage Hub recognised in Real-Time Interaction Management report by Independent Research Firm
May 4, 2020

Engage Hub continues expansion in Ireland as a major FinTech player
April 24, 2020

Engage Hub unveils Web Chat widget to support customers across all of their channels
March 23, 2020

Engage Hub launches AI-powered NextGen IVR to help navigate a voice-first world
March 6, 2019

Engage Hub recognised as RTIM provider by independent research firm as it pushes to deliver personal experiences
January 22, 2019

Survey: Over two-thirds of C-level executives now prioritise customer experience above profit and revenue growth
November 21, 2018

Engage Hub expands LATAM presence with appointment of Gabriel Lobitsky as SVP Sales
October 11, 2018

Engage Hub and Bank of Ireland shortlisted for Best Use of Technology award
September 20, 2018

Engage Hub appoints Karen Waters as Product Director to lead next stage of digital CX innovation
July 3, 2018

Engage Hub enhances customer engagement platform with AI-powered chatbots
March 5, 2018

Engage Hub expands APAC presence with appointment of Felix Wong as VP Sales
March 1, 2018

Engage Hub to roll Interactive Voice Response system out across 600 strong Sainsbury’s superstore network
January 17, 2018

Engage Hub appoints Clive Hannon as COO
November 16, 2017

New report from Engage Hub highlights customer experience challenges.
November 6, 2017

Engage Hub and Another Number App Enables Busy Professionals to Take Control of Work Calls
March 22, 2017