Dublin, Ireland, 10th October 2025 – Engage Hub, the data-driven AI journey automation company, announced today the successful rollout of WhatsApp-powered customer communications at Greyhound, one of Ireland’s leading waste collection and recycling providers. By integrating WhatsApp into its communication strategy – powered by Engage Hub’s AI-driven journey automation platform – the company was able to transform its outbound customer campaigns.
Since adopting the solution, the results have been significant:
- Higher engagement: Over 90% delivery rates and significantly better response vs. SMS for reviews, feedback, and data capture.
- Significant costs: Messages delivered for cents vs. €2+ for industry peers.
- Scalable impact: Campaigns scaled from hundreds to 63,000+ messages in a single rollout.
- Improved customer experience: Interactive buttons and automated flows enable real-time, personalised interactions.
- Greater operational efficiency: Automation reduces manual effort and reliance on external support.
- Business growth enablement: New services like bin calendars and reminders boost adoption and customer loyalty.
By leveraging WhatsApp as a trusted, high-performing channel, Engage Hub has enabled Greyhound to increase engagement, improve service delivery, and lay the foundation for future innovation at scale.
“This partnership highlights how intelligent use of channel orchestration can transform everyday customer interactions,” said Ray Tierney, CEO of Engage Hub. “WhatsApp’s rich, interactive features combined with our AI-powered platform, help organisations like Greyhound improve customer communications, operate more efficiently and scale with ease.”
“For us, WhatsApp has been a game changer” added Paul Mulhall, Communications & Digital Marketing Manager at Greyhound. “We’ve seen higher engagement, faster data collection and significant cost savings. Campaigns that once required phone calls, manual follow-up or stock management are now automated, interactive and customer-friendly.”
“We extended Greyhound’s existing SMS capability into WhatsApp with no disruption. It shows the flexibility and future-readiness of our technology.” concluded Chris Wallbank, Product Manager at Engage Hub.
With the proof of concept delivering strong ROI and customer satisfaction, Greyhound is continuing to expand WhatsApp campaigns to cover more services – further cementing Engage Hub’s role as a trusted partner in driving innovation and customer experience transformation.
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