London, UK, 8th March 2023 – Engage Hub, the data-driven customer engagement and journey orchestration company, today announced that it has been included in The Cross-Channel Marketing Hubs Landscape, Q1 2023 report. Forrester, a leading global research and advisory firm, included Engage Hub among the notable vendors that offer hybrid² (on-premises, cloud and managed service) as a primary hosting option, in a report that helps B2C organisations understand the value they can expect from a CCMH provider and to select one based on size, hosting options, geography, and use case differentiation.
Forrester’s report demonstrates how organisations can use cross-channel marketing hubs to understand individual customer needs and preferences, orchestrate contextually relevant customer experiences, and optimise brand strategy for maximum business impact.
To deliver effective CCMH, a company needs to understand that their traditional marketing and advertising campaigns must evolve – and quickly – if they are to meet customers’ heightened expectations for value. Forrester argues that cross-channel marketing hubs can help accelerate this evolution, and the right CCMH solution should be a core component of your marketing technology (martech) ecosystem.
Forrester defines CCMHs as: “Enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring marketing engagement across digital and offline channels.”
Karen Waters, Product and Marketing Director at Engage Hub, comments on the inclusion: “Being recognised as an CCMH player by a leading industry analyst, such as Forrester, is a fantastic achievement – and a great way to continue the successes from previous years to now. Given customers’ ever-heightening expectations around personalised, digital experiences, CCMH is a valuable tool that helps organisations build loyalty, increase revenue and stay ahead of the competition.”
Karen continued, “Not all enterprises have the capability to accelerate the marketing technology ecosystem and break free from the grip of traditional marketing practices. At Engage Hub, we believe that success is rooted in communicating with customers on a personal level – while creating moments-based experiences in real-time, via customer-initiated interactions, including offline touchpoints.”
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If you would like to find out more about how our moments-based marketing solutions will benefit your business and learn why Engage Hub is the vendor of choice for innovative brands such as TIM and Bank of Ireland, please get in touch.
To download the report, please visit the Forrester website – please note this report is only available to Forrester subscribers or to those who wish to purchase the report.