Next Best Experience is the holy grail of customer analytics. Fully realised, it represents the ability to identify and deliver the right experience in real-time based on everything you know about the customer.
To thrive, retailers need to focus on customer experience. And the secret to great customer experience in 2021? Hyper-personalisation.
Next Best Action uses AI and machine learning to improve campaign conversion rates, customer satisfaction and ARPU. Read how it works.