Learn how multi-channel, cross-channel and omni-channel customer experience approaches can drive engagement and ROI.
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The internet, and social media in particular, gives you the power to reach out to individuals after they’ve interacted with you – to retarget them.
Personalisation is everything when it comes to high performing emails, as any marketer worth their salt will tell you. But while you’ll no doubt be accustomed to prioritising – and personalising – your subject line and body copy, what about your preview text?