< Return to Resources

Chris Crombie

Customer Experience customer journey

Next Best Experience in 3 steps.

By Chris Crombie 11 June 2021

Next Best Experience is the holy grail of customer analytics. Fully realised, it represents the ability to identify and deliver the right experience in real-time based on everything you know about the customer.

Read More >
Customer Journey Automation image to support the blog

3 ways to start scaling automation in your business

By Chris Crombie 19 April 2021

Learn about the 3 main types of automation and how they can help improve processes, drive revenue and strengthen customer journeys.

Read More >
Operational Excellence

The SME’s Guide to PCI Compliance

By Chris Crombie 22 March 2021

PCI non-compliance can cost your small business thousands of pounds every month. Here’s how to bring your financial data security up to scratch.

Read More >
Customer Journey

Customer Journey Orchestration in 3 Steps

By Chris Crombie 19 June 2020

A best-practice approach to customer journey tracking helps you foster loyalty, boost revenue and improve operational efficiency. Here’s how to do it.

Read More >
Customer Communications

Is Your IVR Outdated? How to Transition from Traditional to NextGen IVR in These Quick 11 Steps (Part Two)

By Chris Crombie 9 October 2019

Read our second and final instalment of 2-part blog series, where we continue to focus on initial steps you and your business must take to successfully transition from traditional to NextGen IVR.

Read More >
Customer Communications

Is Your IVR Outdated? How to Transition from Traditional to NextGen IVR in These Quick 11 Steps (Part One)

By Chris Crombie 13 August 2019

Read our first of a 2-part series of blogs as we discuss the initial steps you and your organisation need to take towards adapting NextGen IVR so that you can exceed customer expectations across every channel.

Read More >