Our research has revealed that amongst 1,000 mobile phone users the majority (74%) are generally happy to share location-based data provided that there is transparency and some benefit to be had in doing so. So, what does this mean for mobile operators and how can they utilise their valuable mobile signalling data to deliver these services?
Customer Experience
Discover the trends shaping customer journey orchestration in 2026, based on Forrester’s landscape report.
Customer Experience
After years of AI pilots, 2026 marks a turning point. You’re forced to answer a simple question: is your AI actually delivering value?
Customer Experience
Customer service in the energy sector will now be judged by outcome quality, not process completion. This creates an opportunity to modernise engagement. Read more.