Why SMS is still the biggest missed opportunity.

Despite there being an impressive body of research, both for smartphone usage and the ability for SMS to deliver to the bottom line, mobile still remains a grossly under-utilised communication channel. And it doesn’t help that these historic misconceptions are still batted around boardrooms, so this whitepaper directly addresses the 8 most common fallacies surrounding mobile communications.

  • It’s not trackable
  • It’s not engaging
  • It’s too time-consuming
  • It’s invasive
  • It lacks the ability to segment and personalise
  • It’s difficult to integrate with other channels
  • It’s just for retail
  • It’s only for small business

Download this whitepaper to find out how some of the world’s most successful brands are using SMS to improve operational efficiency and supercharge customer engagement.