For years now, businesses have been investing in digital technologies to make them more efficient, more productive, more flexible and more connected. Digital transformation and a focus on customer experience can generate up to a 30% increase in customer satisfaction – and economic gains of up to 50% (McKinsey & Company).
But while organisations may have intellectually understood the need for digital transformation before, there’s no doubt that COVID-19 has created an urgent need to accelerate those plans – so that businesses don’t just survive, they thrive in these new conditions.
Discover key insights from Forrester’s latest customer journey orchestration report, including essential features and tips for selecting the right platform.
Learn how to prepare for Australia’s Privacy Act reforms with this 6-step guide.
Learn about what’s changing in Australia's Privacy Act – and the initial steps organisations must take to be compliant (and avoid fines).