69% of customers expect connected experiences (Salesforce, 2019). The importance of customer experience and understanding the customer journey have become so critical to business success in an increasingly customer-centric, digital world.
But how do you strike a balance between driving insight at scale and an individual, personalised approach across all touchpoints?
Thanks to automation, it’s easier to achieve the complete view of the customer lifecycle. And in this era of the customer, personalisation as well as real-time engagement, can inspire loyalty.
WhatsApp is a powerful customer experience tool, with a staggering user base of over 2 billion people in 180 countries worldwide. This article explores key reasons why WhatsApp should be integral to your channel strategy.
What is RTIM and why should you prioritise it in your long-term customer experience strategy? Read this article to find out.
What is journey centricity and why is it important now? Read this recap from a recent Engage Hub webinar with Forrester.