69% of customers expect connected experiences (Salesforce, 2019). The importance of customer experience and understanding the customer journey have become so critical to business success in an increasingly customer-centric, digital world.
But how do you strike a balance between driving insight at scale and an individual, personalised approach across all touchpoints?
Thanks to automation, it’s easier to achieve the complete view of the customer lifecycle. And in this era of the customer, personalisation as well as real-time engagement, can inspire loyalty.
This Black Friday, focus on acquiring loyal customers instead of getting one-off sales. Try these strategies.
Let’s look at three signs your operations, customer experience and profits are affected by disorganised contact centre data – and how to fix them.
In the realm of contact centres, this season can be a rollercoaster of tricks and treats. Here’s how.