69% of customers expect connected experiences (Salesforce, 2019). The importance of customer experience and understanding the customer journey have become so critical to business success in an increasingly customer-centric, digital world.
But how do you strike a balance between driving insight at scale and an individual, personalised approach across all touchpoints?
Thanks to automation, it’s easier to achieve the complete view of the customer lifecycle. And in this era of the customer, personalisation as well as real-time engagement, can inspire loyalty.
Read our second and final instalment of two-part blog series, where we continue to focus on why data security compliance should be a customer service priority in your organisation, not just a box-ticking exercise. Take a look.
In this blog, we’ve compiled a few tips and strategies to ensure that everything runs smoothly once your bot starts communicating with your customers. Take a look.
Investing in CX is essential in order to continuously improve, so you can drive engagement, track results and analyse your sales funnel. But not all CX solutions are created equal - so how do you find the one that best fits your business?