69% of customers expect connected experiences (Salesforce, 2019). The importance of customer experience and understanding the customer journey have become so critical to business success in an increasingly customer-centric, digital world.
But how do you strike a balance between driving insight at scale and an individual, personalised approach across all touchpoints?
Thanks to automation, it’s easier to achieve the complete view of the customer lifecycle. And in this era of the customer, personalisation as well as real-time engagement, can inspire loyalty.
Engage Hub’s Mark Grainger joined experts at the Mobile Ecosystem Forum to discuss messaging fraud. Here are the highlights.
This blog looks at the data security and privacy risks to be aware of when using generative AI tools like ChatGPT. Read now.
Read about how automatically capturing and analysing customer intent helps improve contact centre operations.