Read these Black Friday/Cyber Monday strategies helping retailers leverage customer appetite during this make-or-break trading period.
69% of customers expect connected experiences*. The importance of customer experience and understanding the customer journey have become so critical to business success in an increasingly customer-centric, digital world.
But how do you strike a balance between driving insight at scale and an individual, personalised approach across all touchpoints?
Thanks to automation, it’s easier to achieve the complete view of the customer lifecycle. And in this era of the customer, personalisation as well as real-time engagement, can inspire loyalty.
Download this whitepaper to discover: