A best-practice approach to customer journey tracking helps you foster loyalty, boost revenue and improve operational efficiency. Here’s how to do it.
The way we consume goods has fundamentally changed. Shopping habits have evolved, and so businesses need to deliver a seamless and personalised customer experience in order to improve satisfaction and retain their custom. And those responsible for CX now recognise that only by balancing human and technological assets, businesses can deliver the standard of service required to satisfy the modern consumer.
In this report, we examine how much importance UK businesses place on the customer experience and what defines best practice today.
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