To deliver seamless experiences, you need to understand how your customers interact with you – across all touchpoints and communication channels. In other words, you need an accurate view and understanding of your customers’ complex journeys.
Thanks to advances in artificial intelligence (AI) and automation, it’s now easier than ever before to map, orchestrate, visualise and analyse those journeys. And with data integration now available in new ways, you can easily and cost-effectively offer higher levels of personalisation at scale.
Mid Sussex District Council and Birmingham City Council joined us on a webinar to discuss digital innovation in local authorities. Here are their 4 pieces of advice.
No matter how slick your online journeys, there will always be customers who need to contact a person. Here are 3 ways you can give them a first-class experience.
Next-gen messaging channel RCS gives you an easy way to deliver engaging, rich content – so you can nurture relationships and boost campaign ROI.