To deliver seamless experiences, you need to understand how your customers interact with you – across all touchpoints and communication channels. In other words, you need an accurate view and understanding of your customers’ complex journeys.
Thanks to advances in artificial intelligence (AI) and automation, it’s now easier than ever before to map, orchestrate, visualise and analyse those journeys. And with data integration now available in new ways, you can easily and cost-effectively offer higher levels of personalisation at scale.
This Black Friday, focus on acquiring loyal customers instead of getting one-off sales. Try these strategies.
Let’s look at three signs your operations, customer experience and profits are affected by disorganised contact centre data – and how to fix them.
In the realm of contact centres, this season can be a rollercoaster of tricks and treats. Here’s how.