To deliver seamless experiences, you need to understand how your customers interact with you – across all touchpoints and communication channels. In other words, you need an accurate view and understanding of your customers’ complex journeys.
Thanks to advances in artificial intelligence (AI) and automation, it’s now easier than ever before to map, orchestrate, visualise and analyse those journeys. And with data integration now available in new ways, you can easily and cost-effectively offer higher levels of personalisation at scale.
Engage Hub’s Mark Grainger joined experts at the Mobile Ecosystem Forum to discuss messaging fraud. Here are the highlights.
This blog looks at the data security and privacy risks to be aware of when using generative AI tools like ChatGPT. Read now.
Read about how automatically capturing and analysing customer intent helps improve contact centre operations.