In 2023, businesses prioritised hyper-personalisation and focused on delivering an experience unique to every customer – with varying degrees of success. In 2024, the global average customer experience is set to improve for the first time in 3 years – and CX leaders will drive this boost with disruptive technology including generative AI.
So what’s the overall theme for next year? Leveraging the right technology at the right time in the right way – without losing sight of the importance of the human touch. To find out more, download our guide and explore 6 key trends we predict for CX leaders in 2024.