Predictions 2022:

7 trends shaping the customer experience.

2021 was a year of adjusting to the ‘new normal’. In 2022, businesses should take a step back and review their customer experience strategy with a critical eye, looking at how digital transformation can improve efficiency, boost trust and reduce operational costs.

With organisations looking to prioritise automation, hyper-personalisation and digital self-service in a bid to meet customers’ ever-rising expectations, the CX investments mean businesses are undergoing rapid change to processes and technology in an effort to make CX a competitive advantage.

But where should those investments go – and which changes will deliver the greatest value for your business? This guide explores the top 7 trends set to shape CX in 2022 (and beyond).

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Download this whitepaper to:

  • Discover how the CX technology ecosystem has grown more and more complex as the rate of innovation increases and customer expectations rise.
  • Learn how to build a solid digital foundation for CX success and offer a slick, end-to-end customer journey without siloed teams, disjointed legacy systems and disparate data.
  • See how you can achieve your 2022 CX goals by collaborating with vendors that understand the balanced approach.
  • Learn more about key areas in 2022 that will deliver a more customer-centric approach.