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These days, customers barely need to leave the house to get the goods and services they want. Everything is at the click of a button, and within a matter of hours, their order arrives at the location of their choosing, at the time they specified. But with consumer demand for ‘same-day’ deliveries doubling in the last year, the pressure to deliver – in all senses of the word – is truly on.
WhatsApp is a powerful customer experience tool, with a staggering user base of over 2 billion people in 180 countries worldwide. This article explores key reasons why WhatsApp should be integral to your channel strategy.
What is RTIM and why should you prioritise it in your long-term customer experience strategy? Read this article to find out.
What is journey centricity and why is it important now? Read this recap from a recent Engage Hub webinar with Forrester.