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Email is one of the most pervasive digital channels, in fact the number of email users worldwide is forecasted to rise to 2.9 billion by 2019. With such a large database of users around the world and the total number of email sends reaching 105 billion a day, it has become increasingly important to ensure your email communications are cutting through the noise.
These email guidelines will help build a great foundation for your communication plans
by providing you with the guidance you need to stop your emails landing in your customers spam folders.
Key areas of the guidelines include: