Engage Hub recognised in Mobile Engagement Automation report by Independent Research Firm.

New independent report on mobile engagement automation (MEA) includes Engage Hub among the twenty-five providers in the MEA vendors landscape.

London, UK, 10th June 2020 – Engage Hub, the data-driven customer engagement company, today announced that it has been included in Forrester’s “Now Tech: Mobile Engagement Automation, Q2 2020” report. Forrester, a leading global research and advisory firm, included Engage Hub among twenty-five vendors in the MEA landscape. To deliver effective mobile engagement automation (MEA), a company needs to be able to identify the right moments to engage with customers. Organisations need to look at how they can communicate with customers across the entire journey by sending contextually relevant messages.

This report provides a selection of vendors for B2C marketers looking to use a mobile engagement automation (MEA) solution to improve customer experience. Forrester states that MEA can help “marketers interpret and act upon customers’ contextual insights to deliver relevant messages at the customer’s moment of need. By combining historical customer data with real-time contextual data, marketers can deliver messaging that is human, helpful, and handy”. Forrester also notes in the report that MEA vendors “must be able to deliver on the messaging formats best suited for your customers and align with your broader marketing technology (martech) stack.”

“Being recognised as a Mobile Engagement Automation (MEA) player by a leading industry research firm, such as Forrester, is a fantastic achievement. We believe our inclusion in this report helps to demonstrate the value of our platform to the wider industry”, said Ray Tierney, CEO at Engage Hub. “Being able to deliver contextual and personalised experiences at the right time of the customer journey is crucial in building customer trust and loyalty. This is an important part of Engage Hub’s mission and helps businesses communicate with their customers on a more personal level.”

What is the Forrester MEA Now Tech?

Forrester defines MEA as “Technology that uses real-time and contextual insights to proactively engage with known users in the appropriate mobile moment across the customer lifecycle via a mobile device”. The report provides an overview of twenty-five vendors based on market presence and message formats supported.

Forrester states in the report that MEA can help marketers to:

  • “Identify the right moments to engage with customers. As marketing becomes a mix of predefined campaigns and ad hoc moments, MEA can help ingest data from myriad sources to weave an understanding of an individual’s context and what kind of message would be most helpful and relevant in that moment.”
  • “Send contextually relevant messages. After determining the kind of message that would best serve a customer, MEA can deliver that message through a variety of mobile messaging formats. Most MEA vendors can send push notifications, SMS, and email; some also offer specialty formats such as in-app messaging and mobile wallet messaging.”
  • “Engage with customers across the entire customer journey. Mobile devices are an always present customer touchpoint for interactions that go far beyond marketing and acquisition. With MEA, brands can orchestrate messaging that spans the entire customer journey, from acquisition to loyalty.”

If you would like to find out more about how mobile engagement automation solutions will benefit your business and learn why Engage Hub is the vendor of choice for innovative brands such as Sainsbury’s, Bank of Ireland and Three Ireland, please get in touch here.

To download the report, please visit the Forrester website – please note this report is only available to Forrester subscribers or to those who wish to purchase the report.


About Engage Hub

At Engage Hub, it’s our mission to make sure your business treats your customers as individuals to engage each and every one, so you win them over faster and keep them for longer.

With over 30 years in the business, our services have evolved alongside the needs of our clients, including some of the world’s most successful brands across the financial services, utilities, telecoms, retail and logistics sectors. We understand the challenges you face – from data silos to legacy systems – and have built intelligent, intuitive and effective solutions that work for you.

Our commitment to excellence has helped us build a reputation as the leading global provider of data-driven consumer engagement and customer retention solutions. At a time when brand loyalty is at an all-time low, our data orchestration technology delivers the kind of experiences your customers have now come to expect. So, you can always keep them engaged and happy.

Past Releases

Engage Hub named a Contender in the Journey Orchestration Platforms evaluation report by Independent Research Firm
June 16, 2020

Engage Hub recognised in Mobile Engagement Automation report by Independent Research Firm
June 10, 2020

Engage Hub recognised in Real-Time Interaction Management report by Independent Research Firm
May 4, 2020

Engage Hub continues expansion in Ireland as a major FinTech player
April 24, 2020

Engage Hub unveils Web Chat widget to support customers across all of their channels
March 23, 2020

Engage Hub launches AI-powered NextGen IVR to help navigate a voice-first world
March 6, 2019

Engage Hub recognised as RTIM provider by independent research firm as it pushes to deliver personal experiences
January 22, 2019

Survey: Over two-thirds of C-level executives now prioritise customer experience above profit and revenue growth
November 21, 2018

Engage Hub expands LATAM presence with appointment of Gabriel Lobitsky as SVP Sales
October 11, 2018

Engage Hub and Bank of Ireland shortlisted for Best Use of Technology award
September 20, 2018

Engage Hub appoints Karen Waters as Product Director to lead next stage of digital CX innovation
July 3, 2018

Engage Hub enhances customer engagement platform with AI-powered chatbots
March 5, 2018

Engage Hub expands APAC presence with appointment of Felix Wong as VP Sales
March 1, 2018

Engage Hub to roll Interactive Voice Response system out across 600 strong Sainsbury’s superstore network
January 17, 2018

Engage Hub appoints Clive Hannon as COO
November 16, 2017

New report from Engage Hub highlights customer experience challenges.
November 6, 2017

Engage Hub and Another Number App Enables Busy Professionals to Take Control of Work Calls
March 22, 2017