A best-practice approach to customer journey tracking helps you foster loyalty, boost revenue and improve operational efficiency. Here’s how to do it.
London, UK, 10th June 2020 – Engage Hub, the data-driven customer engagement company, today announced that it has been included in Forrester’s “Now Tech: Mobile Engagement Automation, Q2 2020” report. Forrester, a leading global research and advisory firm, included Engage Hub among twenty-five vendors in the MEA landscape. To deliver effective mobile engagement automation (MEA), a company needs to be able to identify the right moments to engage with customers. Organisations need to look at how they can communicate with customers across the entire journey by sending contextually relevant messages.
This report provides a selection of vendors for B2C marketers looking to use a mobile engagement automation (MEA) solution to improve customer experience. Forrester states that MEA can help “marketers interpret and act upon customers’ contextual insights to deliver relevant messages at the customer’s moment of need. By combining historical customer data with real-time contextual data, marketers can deliver messaging that is human, helpful, and handy”. Forrester also notes in the report that MEA vendors “must be able to deliver on the messaging formats best suited for your customers and align with your broader marketing technology (martech) stack.”
“Being recognised as a Mobile Engagement Automation (MEA) player by a leading industry research firm, such as Forrester, is a fantastic achievement. We believe our inclusion in this report helps to demonstrate the value of our platform to the wider industry”, said Ray Tierney, CEO at Engage Hub. “Being able to deliver contextual and personalised experiences at the right time of the customer journey is crucial in building customer trust and loyalty. This is an important part of Engage Hub’s mission and helps businesses communicate with their customers on a more personal level.”
What is the Forrester MEA Now Tech?
Forrester defines MEA as “Technology that uses real-time and contextual insights to proactively engage with known users in the appropriate mobile moment across the customer lifecycle via a mobile device”. The report provides an overview of twenty-five vendors based on market presence and message formats supported.
Forrester states in the report that MEA can help marketers to:
If you would like to find out more about how mobile engagement automation solutions will benefit your business and learn why Engage Hub is the vendor of choice for innovative brands such as Sainsbury’s, Bank of Ireland and Three Ireland, please get in touch here.
To download the report, please visit the Forrester website – please note this report is only available to Forrester subscribers or to those who wish to purchase the report.
About Engage Hub
At Engage Hub, it’s our mission to make sure your business treats your customers as individuals to engage each and every one, so you win them over faster and keep them for longer.
With over 30 years in the business, our services have evolved alongside the needs of our clients, including some of the world’s most successful brands across the financial services, utilities, telecoms, retail and logistics sectors. We understand the challenges you face – from data silos to legacy systems – and have built intelligent, intuitive and effective solutions that work for you.
Our commitment to excellence has helped us build a reputation as the leading global provider of data-driven consumer engagement and customer retention solutions. At a time when brand loyalty is at an all-time low, our data orchestration technology delivers the kind of experiences your customers have now come to expect. So, you can always keep them engaged and happy.