The fact that Data Privacy Day is being celebrated for the entire month of January rather than just one day this year is testament to the importance of data security, and reflective of a complacency that persists and urgently needs addressing amongst both businesses and individuals.
Customer Experience
WhatsApp is a powerful customer experience tool, with a staggering user base of over 2 billion people in 180 countries worldwide. This article explores key reasons why WhatsApp should be integral to your channel strategy.
Data Orchestration
What is RTIM and why should you prioritise it in your long-term customer experience strategy? Read this article to find out.
Customer Journey
What is journey centricity and why is it important now? Read this recap from a recent Engage Hub webinar with Forrester.