The State of Self-Service in Customer Experience

In this piece, Simon Brennan, VP sales, Engage Hub, outlines for RetailTechNews the current state of self-service within customer experience. It’s fair to say that self-service in the retail industry has taken huge strides in recent years. Once a gimmicky and unpopular form of customer interaction, chatbots powered by highly advanced AI and machine learning technologies have delivered self-service that is seamless and fast.