How being social will build consumer trust

Envisage the future of retail and it’s currently hard to imagine anything other than purchases being made on five-inch screens. It is no secret that the UK high street is struggling to keep up with retail developments driven by the rise of ecommerce, and according to a recent study by Royal Mail, consumers are now doing 80 percent of their shopping online. This has had a massive impact on the sector and challenges brick and mortar stores to transform their approach or risk extinction.