2019 has been the year of disruption for the Financial Services (FS) sector, largely driven by evolving customer expectations and the influx of new technology. Increasing regulatory requirements, combined with new entrants in the market and shifting economic policies also continue to mould the industry.
Customer Experience
WhatsApp is a powerful customer experience tool, with a staggering user base of over 2 billion people in 180 countries worldwide. This article explores key reasons why WhatsApp should be integral to your channel strategy.
Data Orchestration
What is RTIM and why should you prioritise it in your long-term customer experience strategy? Read this article to find out.
Customer Journey
What is journey centricity and why is it important now? Read this recap from a recent Engage Hub webinar with Forrester.