Whichever side of the debate you stand on, there’s no denying the growing influence of artificial intelligence (AI). With the power to sift through huge amounts of data, businesses from all sectors can use AI to extract patterns that might take humans years to detect. And if you’re in the retail, fi
Personalisation is everything when it comes to high performing emails, as any marketer worth their salt will tell you. But while you’ll no doubt be accustomed to prioritising – and personalising – your subject line and body copy, what about your preview text?
In just over 3 months, the long-awaited GDPR will finally be here.
Worryingly, a third of British consumers believe that the financial services industry doesn’t take customer experience seriously. So what needs to be done to change this?
It’s a challenging time to be a mobile network operator (MNO). Despite investing over $700 billion in infrastructure investment during the last 10 years, revenue growth has stagnated and margins have declined. The main reason? Market saturation.
When it comes to customer experience technology, 2017 was the year of AI and Chatbots. Their rising popularity – driven by customer demand – has been a catalyst for enterprises to expand their offerings and adopt new tools that transform capabilities and processes.