Data is key to delivering a seamless customer experience. These 4 steps will help you connect data across complex customer journeys. Read now.
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Big Data. The Internet of Things. Artificial intelligence. Marketing automation. In today’s environment, marketers have a glut of tools and data at their disposal. Never before has it been so easy to learn so much about customers, to reach them directly in so many ways – and to measure so much of yo
Welcome to the age of the API