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Mark Sawyer

Customer Experience

How to Solve the MNO Revenue Conundrum

By Mark Sawyer 21 February 2022

Learn how MNOs can future-proof revenue streams and boost ARPU through collaborative partnerships and value-added services.

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Customer Experience

Why the Telecoms Industry Must Focus on Customer Experience

By Mark Sawyer 14 February 2022

With increasing pressure on pricing and margins, telecom providers must look for new ways to boost customer loyalty and profit.

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Next Best Action

Next Best Action: The Next Step in MNO Automation

By Mark Sawyer 16 November 2020

Next Best Action uses AI and machine learning to improve campaign conversion rates, customer satisfaction and ARPU. Read how it works.

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Customer Journey

3 Post-COVID Challenges Facing MNOs (and How to Overcome Them)

By Mark Sawyer 23 October 2020

Read how MNOs can build loyalty, manage high enquiry volumes and ensure a seamless customer journey across channels.

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Customer Experience

Shall we? A tale of using location data to offer delayed commuters a nice cold can of Gordon’s G&T

By Mark Sawyer 6 April 2018

Find out how Engage Hub helped Weve to deliver an innovative mobile campaign that utilised train delays as the trigger point to prompt commuters to buy a can of Gordon's G&T.

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Customer Experience

Why Location Intelligence Holds the Key to MNO Success

By Mark Sawyer 1 January 2018

It’s a challenging time to be a mobile network operator (MNO). Despite investing over $700 billion in infrastructure investment during the last 10 years, revenue growth has stagnated and margins have declined. The main reason? Market saturation.

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