In this report, we examine how much importance UK businesses place on the customer experience and what defines best practice today.
The way we consume goods has fundamentally changed. Shopping habits have evolved, and so businesses need to deliver a seamless and personalised customer experience in order to improve satisfaction and retain their custom. And those responsible for CX now recognise that only by balancing human and technological assets, businesses can deliver the standard of service required to satisfy the modern consumer.
In this report, we examine how much importance UK businesses place on the customer experience and what defines best practice today.
Read how AI can help you deliver proactive service in a scalable, affordable way – while enhancing the customer experience.
Read about the differences between agentic AI and generative AI when it comes to leveraging these technologies for the customer experience domain.
Learn the key steps to building an AI Knowledge Base and 3 best practices to ensure it drives value for your customers and team.