Despite there being an impressive body of research, both for smartphone usage and the ability for SMS to deliver to the bottom line, mobile still remains a grossly under-utilised communication channel. And it doesn’t help that these historic misconceptions are still batted around boardrooms, so this whitepaper directly addresses the 8 most common fallacies surrounding mobile communications.

  • It's not trackable
  • It's not engaging
  • It's too time-consuming
  • It's invasive
  • It lacks the ability to segment and personalise
  • It's difficult to integrate with other channels
  • It's just for retail
  • It's only for small business
Download this whitepaper to find out how some of the world’s most successful brands are using SMS to improve operational efficiency and supercharge customer engagement.