A best-practice approach to customer journey tracking helps you foster loyalty, boost revenue and improve operational efficiency. Here’s how to do it.
London, UK, 6th March 2019 – Engage Hub, the data-driven customer engagement company, today announced the latest release of its NextGen Interactive Voice Response (IVR) solution. The new features of the AI-driven technology enable a fully-personalised experience for customers and full cross-channel integration.
The solution, part of the Engage Hub platform, gives IT and contact centre managers the ability to add voice to their systems and provide automation while still offering the best customer experience. It also integrates easily with all other customer channels, simplifying what for many customer-facing businesses is a daunting problem.
The new features include:
IVR is often a complex problem due to legacy technology that prevents businesses taking advantage of the latest advances in voice recognition and natural language processing. NextGen IVR integrates with other CX systems to create a unified experience. CRM data is updated so that customer data is the same no matter the channel used, and the natural language processing is used for both online chatbots and IVR – meaning conversations can play out in the same way on both channels.
“With conversational IVR” said Chris Crombie, Senior Product Owner, Engage Hub. “But it’s the integration with other channels that really makes the difference – this isn’t a simple add-on, but instead offers unified customer service. A customer calling at peak time can, for example, get answers to their simple questions quickly, and then request an SMS to join a web chat with a customer service representative when they are free.
“One of our clients, a major UK health and beauty retailer, has seen two-thirds of common queries dealt with by conversational IVR. This means agents are now free from mundane tasks so they can focus on more complex customer care cases. After digitising its offering and using our NextGen IVR, another client, a large tier one bank, also saw a 13% increase in customers self-serving.”
“What makes our IVR solution unique, is that it learns in the same way as a call centre agent does,” said Chris. “AI-powered natural language processing (NLP) means that the IVR does not simply react to keywords, but continually improves its understanding. So a query that the IVR may not understand today, perhaps because it’s too complex or expressed in an unusual way, will be understood and automated in the future.”
The solution has also been rolled out across 600 Sainsbury’s superstores: “Having an IVR solution fully integrated into our in-house systems means that more and more calls are being dealt with away from our superstores, enabling workers to focus on delivering great instore customer service,” said Paul White, Head of Partner Performance, Customer Management Centres Sainsbury’s. “Engage Hub has helped us drive a significant and immediate reduction in the number of lost calls and our customers are able to get the answer they need in the timescales they expect.”
About Engage Hub
At Engage Hub, it’s our mission to make sure your business treats your customers as individuals to engage each and every one, so you win them over faster and keep them for longer.
With over 30 years in the business, our services have evolved alongside the needs of our clients, including some of the world’s most successful brands across the financial services, utilities, telecoms, retail and logistics sectors. We understand the challenges you face – from data silos to legacy systems – and have built intelligent, intuitive and effective solutions that work for you.
Our commitment to excellence has helped us build a reputation as the leading global provider of data-driven consumer engagement and customer retention solutions. At a time when brand loyalty is at an all-time low, our data orchestration technology delivers the kind of experiences your customers have now come to expect. So, you can always keep them engaged and happy.