Parkonomy is a technology start-up, it holds a very modest yet effective philosophy: plain and simple parking. The Parkonomy platform is a secure system that allows people to search through a comprehensive database of UK car parks to find the ideal space, then book and pay in advance from any internet-enabled device, anytime, anywhere without needing to worry about any codes or tickets – plain and simple parking.
Parkonomy is a young but hugely ambitious company. To penetrate the highly competitive market it needed to develop services that echoed its philosophy: very simple yet effective.
In order to make the service truly unique, Parkonomy began looking to integrate multiple communication channels to make the car parking process effortless for every customer.
Over 80% of Parkonomy’s customers use their mobile devices to search and access its services. It was clear that by not having a channel whereby customers could pay via their mobile phones, Parkonomy were missing out on a key revenue stream.
Parkonomy needed a way to harness the power of mobile communications whether that be SMS, voice or mobile payments.
Parkonomy needed to partner with a technology company that could support and grow internationally to increase its footprint. Due to the enormous success Parkonomy have experienced since partnering with Engage Hub, the management team are now looking to expand Parkonomy’s offerings into new markets within Europe. Engage Hub has strong working connections with the world’s biggest Mobile Network Operators.
Engage Hub’s reputation as one of the largest global technology providers of multi-channel solutions was another reason Parkonomy chose to work with them. Engage Hub’s Consultants spent time understanding Parkonomy’s technical requirements but also took into consideration its corporate objectives.
Together, the teams at Parkonomy and Engage Hub devised a bespoke multi-channel strategy that would provide Parkonomy with a truly competitive advantage.
And finally, the technology. Working with Engage Hub, Parkonomy have successfully implemented and automated new mobile payment methods and improved operational efficiency with state of the art e-commerce, mobile and IVR card payments solutions.
The result? An omni-channel customer journey powered by highly sophisticated APIs that generate additional mobile revenue, and offer a fantastic service to the consumer.