A best-practice approach to customer journey tracking helps you foster loyalty, boost revenue and improve operational efficiency. Here’s how to do it.
Customers move seamlessly across various devices communications channels – from mobiles to emails to social networks. The world is literally at their fingertips.
They expect instant answers and a personalised service from the brands they engage with via their preferred channels of communication. If they don’t get what they want, they will not hesitate to find it elsewhere.
To stop your customers from leaving you, you need to engage each one across a number of digital touchpoints. You need to show you understand them, and what they want, to keep them coming back, time and time again.
But to successfully engage each and every customer across multiple communication channels is not without its challenges. It requires breaking down data silos and constant battles with legacy systems to deliver cross-channel communications that mirror customers’ movements across different touchpoints.
At Engage Hub, we understand how big this task can be
Our platform brings together a range of consumer engagement channels under a single platform – including timely SMS and MMS messages, voice, contextually relevant emails, Facebook Messenger, WeChat and many others.
By managing all channels under one platform, we remove data silos and allow you to synchronise communications perfectly with each customer, meaning each person can enjoy a fully connected experience with your brand.