Our research has revealed that amongst 1,000 mobile phone users the majority (74%) are generally happy to share location-based data provided that there is transparency and some benefit to be had in doing so. So, what does this mean for mobile operators and how can they utilise their valuable mobile signalling data to deliver these services?
What is journey centricity and why is it important now? Read this recap from a recent Engage Hub webinar with Forrester.
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