As consumers become increasingly digital in their personal and professional lives, organisations must adapt to attract customers, boost loyalty and increase market share. And for many businesses, this involves digital transformation. After all, it’s hard to offer customers a seamless experience if your internal operations don’t facilitate efficient processes and information sharing.
WhatsApp is a powerful customer experience tool, with a staggering user base of over 2 billion people in 180 countries worldwide. This article explores key reasons why WhatsApp should be integral to your channel strategy.
What is RTIM and why should you prioritise it in your long-term customer experience strategy? Read this article to find out.
What is journey centricity and why is it important now? Read this recap from a recent Engage Hub webinar with Forrester.