London, UK, 9th March 2021 – Engage Hub, the data-driven customer engagement company, today announced that it has been included in Forrester’s “Now Tech: Cross-Channel Campaign Management, Q1 2021” report. Forrester, a leading global research and advisory firm, included Engage Hub among forty-two vendors in the CCCM landscape. To deliver effective cross-channel campaign management, a company needs to be able to better understand their customers, orchestrate digital and offline experiences, and propel their brand strategy from creative ideation to reality.
This report provides a selection of vendors for B2C markets looking to use a cross-channel campaign management solution to improve the customer experience. Forrester states that CCCM can help brands to deliver “contextually relevant experiences in their moments of need” as well as to help “marketers shift from campaigns to mutual value exchanges with their customers”. Forrester also notes in the report that “CCCM tools do much more than simply schedule and deliver campaigns” and that B2C vendors “should invest in CCCM tools that orchestrate engagement across the customer lifecycle.”
“Being recognised as a Cross-Channel Campaign Management (CCCM) player by a market research giant, such as Forrester, is an incredible achievement and, in our opinion, a testament to the key solutions and services we provide”, said Ray Tierney, CEO at Engage Hub. “We believe this report also clearly demonstrates that we can offer our CCCM proposition as a standalone solution, or as a modular deployment complementing other enterprise marketing or operational technologies.”
What is the Forrester CCCM Now Tech?
Forrester defines CCCM as “Enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital and offline channels.”
Forrester evaluates CCCM solutions based on their capacity to:
- “Develop deeper levels of customer understanding. A holistic customer data management and analytics strategy sets the foundation for an effective MarTech ecosystem. Be sure your CCCM solution empowers marketing with user-friendly tools to aggregate customer data from disparate sources and quickly derive insights that optimize customer engagement.”
- “Orchestrate contextually relevant customer experiences. Rebooting your campaigns for moments-based marketing requires real-time connections to all customer touchpoints. CCCM solution must act as an always-on marketing hub that can align scheduled campaigns with trigger-based responses and predictive offers that anticipate customer needs.”
- “Amplify your brand strategy. Personalised experiences resonate with customers on an emotional level when they manifest a brand’s unique customer obsession strategy. Effective CCCM deployments bring your creative brand strategy investments to life with tools that personalize and optimize customer experience (CX) across the entire customer lifecycle.”
If you would like to find out more about how Cross-Channel Campaign Management solutions will benefit your business and learn why Engage Hub is the vendor of choice for innovative brands such as Sainsbury’s, Bank of Ireland and Three Ireland, please get in touch here.
To download the report, please visit the Forrester website – please note this report is only available to Forrester subscribers or to those who wish to purchase the report.