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How will Amazon’s Alexa change customer relationships?

9th August, 2017

Lorna Crowley, Head of Marketing at Engage Hub questions how the rise of virtual, voice-activated assistants will alter the communication channel of choice for customers. Amazon’s AI-driven personal assistant, Alexa is becoming a more familiar part of many households, with more than 11 million devices sold across the US, UK and German markets before January 2017.

The Value of Data: It’s Not All Doom & Gloom on the High Street

13th July, 2017

It’s been a difficult 2017 so far for the retail sector: Jaeger collapsed into administration, Rue 21 closed stores, and Debenhams is closing stores to focus on a more digital approach. Many retailers are failing to meet consumer expectations by realigning their approach to a more digitally focused marketing strategy that ensures the retention and growth of their customer base. Digital has revolutionised where and how we can connect with our consumers.

It’s big, but it’s not clever – email overkill: retailers should stop the spam

21st June, 2017

It’s official – poorly targeted and overly frequent digital communications from retailers are turning consumers off. Statistics show a staggering amount of people unsubscribe or simply ignore messages that are so often littering their inboxes, the recipients deciding they are email overkill . . . spam. What’s to be done?

Balancing bricks and clicks: how to stay competitive in the retail industry

25th May, 2017

As many businesses close their retail stores due to decreased sales, retailers must embrace mobile and utilize data to remain competitive.

Pushing at an Open Door

3rd April, 2017

When our attention span can be as short as eight seconds, capturing consumers’ attention is no easy feat. It doesn’t help that in the world of marketing communications, campaigns have traditionally centred on product news whereby a new product is introduced, or an existing product is updated, with the hope that customers will start purchasing it.

10 spellbinding digital marketing stats from this week

17th March, 2017

What better way to step into spring than with a spellbinding roundup of stats? The roundup includes news about ad fraud, online delivery, and digital ads.

Lack of communication main reason why consumers miss scheduled deliveries

16th March, 2017

A lack of communication from delivery companies is the main reason UK consumers miss scheduled deliveries, with nearly one in four British consumers (23%) saying poor communication has caused them to miss a delivery in the past 12 months, according to new research from Engage Hub.

Survey reveals that banks’ customer support approach is vastly inadequate

16th March, 2017

It is a well-known fact that all, or at least most, bank-related transactions are above the comprehension of the general populace. The cumbersome procedures have added to the general feeling of apprehension among the people…

Why Proximity Beacon Marketing Won’t Survive 2017

15th March, 2017

Throughout the month of January, we had the chance to hear all about the biggest digital marketing trends set to make an impact for the year, and one particular buzzword that kept cropping up was ‘beacons’. With the ability to allow consumers to access the goods and services they want in a quick and easy fashion, beacons have the potential to completely revolutionise individual shopping experiences…

Poor communication from delivery companies causes nearly a quarter of missed deliveries

14th March, 2017

New research reveals that poor communication from delivery companies in the UK results in nearly a quarter of missed deliveries.

Why communication is key to surviving the digital banking revolution?

14th February, 2017

With significant regulatory changes coming into force over the next couple of years, it is clear that key governing bodies want to intensify competition in the financial services industry. The Revised Payment Service Directive (PSD2), for example, will completely change banking as we know it.

Customer engagement – are beacons really worth the hype?

8th February, 2017

Despite all the buzz around beacon technology as the new and exciting frontier of customer engagement, are marketing messages and promotions sent as part of a pre-existing transactional conversation still more effective and less intrusive?

Mobile Banking Is More Than Just An App

13th February, 2017

How often do you visit your bank branch? I’m going to guess it’s a lot less frequently than you used to, say, five years ago. And you wouldn’t be alone – figures show that daily visits to branches have fallen by 32% since 2011 and the number of times people visit a branch is set to almost halve by 2020 as more people favour their smartphones to manage their finances.

Opinion: Delivering the best customer experience in the festive frenzy

16th December, 2016

Christmas is a time to shine and be remembered by customers for efficient, great service so how can retailers ensure they really do deliver, asks Simon Brennan, vice president of sales Europe at Engage Hub.

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Guest Blog: The View from India: Post-Brexit Business in the UK

7th December, 2016

A couple of weeks ago, I travelled out to New Delhi, India as part of a trade delegation visiting the India-UK Tech Summit, along with Prime Minister Theresa May, and the great and the good of the UK’s tech industry